The dream of many businesses is to reach an international market. Expanding your business to a non-English speaking market can bring you a lot of money and an enormous engagement. By deciding to go global, you will have the opportunity to reach out to a target audience from all over the world.
The global market is exploding in the past few years, and it’s time to learn how to join it the right way. If you want to generate sales leads and reach a global audience, here are the five strategies that can help you.
People are on social media non-stop. If you want them to be interested in what you have to say, being present on social media is essential. Growing your company using social media platforms is a must these days because every serious business has to have a successful channel that will grab attention and captivate potential buyers.
You need to choose carefully what your potential customers will see on your channel. Your social media account presents your brand to the world and doing it the right way enables you to tell your story and build relationships with your target audience.
Creating captivating videos is proven to be very effective. With the rise in popularity of short engaging videos, TikTok is one of the most popular platforms right now, with 1 billion monthly active users.
It would be a waste not to use it to your advantage. It looks like everybody is using TikTok right now, so you need to think about how to promote TikTok videos to get more views and increased engagement.
Get the translation right
Incorporating different languages into your website is essential when expanding your business to enter the worldwide market. Localizing your website helps with visibility and enables you to deliver your message to an international audience.
According to statistics, about 74% of the global audience are non-English speakers, and that is a massive opportunity for new sales. But Google Translate is simply not enough. The translation must be done professionally, minding the cultural differences and language barriers to maintain the high quality of your content.
If you’re not sure how to do it yourself, you can use a translation management system, a type of software designed to localize your website effortlessly, by managing translations and making them easier and more practical, ultimately saving you time and money.
Do a market research
You must have a deeper understanding of the local and international markets if you wish to grow your company. This implies that you must ascertain the requirements and preferences of your clients.
Additionally, knowing the local competitors might aid you when developing your marketing strategy. Recognizing the websites of your rivals will enable you to take advantage of their strengths and exploit their weaknesses.
Buyers that are not local often have different demands, purchasing patterns, and issues than your local market. You may gain their trust and positive comments by recognizing them and demonstrating that your business can meet their demands. When it comes to sales, such favorable ratings are really valuable.
Last but not least, remember to look into the rules and legislation of each nation you intend to grow into. Consider the legality of selling your brand there as well as any unique shipping and packing needs. Your endeavor to expand internationally might succeed or fail as a result of such restrictions, therefore you should always follow the law.
Make a marketing strategy.
The following questions should be asked of oneself while drafting a marketing plan:
- What issues does your solution address?
- Does it meet a need of people?
- Does the pricing apply to all of the target markets you intend to enter?
As was already said, social media plays a significant role in modern marketing. For instance, think about using influencers and delving into the influencer marketing industry. It will quickly help you extend your company to a wide range of prospective clients.
You will connect with a target audience in the nation you are attempting to sell to better if you adjust your marketing plan to local cultural norms and choose the ideal pricing, promotions, and stories. You may take your company to a whole new level by using local channels for marketing and coordinating with the home market.
Adapt your website to mobile devices.
Although consumers don’t always utilize their mobile devices to make purchases, doing a web search on them is more convenient and fast.
A version of your website that can be seen on a computer, smartphone, or tablet is referred to as a mobile-friendly website. This is a fantastic approach to making your website well-organized and attractive to users on mobile devices.
A smart place to start is by avoiding lengthy sentences, adhering to the color scheme you choose, and spacing out your links to make them seem more attractive. Avoid pop-up windows and make sure the text is big and legible.
Finally, don’t forget to test it often to make sure everything is in working order before releasing it to the public.
As you can see, expanding internationally may be beneficial for your company, but it’s not at all simple. Numerous things need your attention, and you should seek out all the assistance you require. To be recalled and regularly visited, your website must seem professional.
These tactics will aid you in your endeavor to grow internationally, so be sure to follow each instruction and get ready to collaborate with clients from all over the globe.