Every day, the world of digital marketing evolves. On the other hand, small company marketers are always looking for new strategies to attract internet clients.
This involves fine-tuning their web marketing techniques and keeping a close eye on their competition. They will rapidly determine which methods work and which do not.
For example, many marketers have resorted to sponsored marketing to convert new consumers. There are, however, alternatives to sponsored advertisements for gaining momentum for your brand and organization.
Here are 17 online conversion-driven methods that will help you get more customers:
1. Take use of marketing automation
Automation and personalization are two ways modern technology might help you enhance your conversion rates. The following features are often seen in marketing automation software:
- Your consumers will get smart email sequences at the proper time.
- Promotional efforts on-site that tailor promotion and coupons to each user
- In real-time, a smart chatbox can assist your consumers.
vcita is a small company management platform that includes several clever customer relationship optimization features, such as:
- Live digital event lead capture, Google My Business, and a configurable customer portal
- SMS appointment reminders and nurturing marketing
- Smart segmentation and beautiful email marketing campaigns
- Cross-channel marketing strategies based on CRM
2. Boost Your Website’s Page Speed
Page speed is critical because faster loading pages make your website efficient. And an efficient website can deliver a great user experience.
In fact, if it takes longer than 3 seconds for your page to load, a quarter of users will simply click away.
Users on mobile are expecting speed as well. In the same way, page speed can also significantly impact your conversion rates.
A Walmart.com report revealed that their conversion increases every time they boost their website page speed.
More so, page speed and on-page experience is also known to be one of the most important ranking factors of Google. The same thing goes to your mobile page speed, as well. Here’s a detailed guide on speeding up your website.
3. Offer a Free Trial
Offering a free trial is one way to win over more customers. Most people wouldn’t know a particular product or service is right for them until they try it out.
If you think that your product or service does not fit this pricing structure, you can provide people with a low introductory cost. That way, they will be more comfortable with making an initial investment.
It will also make them less likely to question the quality of your product or service.
4. Create a Compelling Marketing Video
Marketers have also been using videos as a useful tool to promote their products and services. Videos allow you to introduce your brand to your prospects and build long-lasting relationships with them.
Videos can also help boost your SEO. A high-quality video will enhance viewer engagement, pique their interest, and drive traffic to your site. This is important because quality traffic and click-through rates are one of the major ranking factors of Google.
The more traffic and clicks your site gets, the higher it will rank on SERPs or Search Engine Results pages.
5. Take Advantage of Facebook Marketing
Facebook has become one of the go-to social media platforms on the internet, and many advantages come with it.
People aren’t just using it personally to connect with family and friends, but it can also be a handy tool to promote a business.
This platform is excellent for entrepreneurs who are looking for a cost-effective way to promote their businesses. Facebook also provides them with a platform to draw in prospective customers.
Here are the benefits of Facebook marketing:
- It provides a low-cost marketing strategy
- It’s an excellent platform for sharing business information
- It offers two-way communication between entrepreneurs and customers
- It’s a cost-effective way to build brand awareness
- It allows you to quickly test your marketing funnel and collects customer data
6. Set Up Live Chat
Live chat is another tool that you should add to your arsenal. When you provide users with quick solutions to your queries, it will boost your conversion rates and increase your revenue.
A lot of customers prefer a live chat option over more traditional channels such as phone and email. No one wants to wait for a reply, and it becomes even more irritating if you get automated chat responses.
Live chat will offer your customers quick and personalized customer assistance. It also provides them with a smooth and customer-friendly shopping experience.
By providing quick, real-time solutions, you’ll help speed up your customer’s buying decisions.
People like to feel listened to, and that’s what live chat precisely brings. There are quite a few live chat solutions for you to experiment with.
By resolving issues in a more personalized way, it will be easier to achieve customer satisfaction. And this can have a positive impact on their purchase decision.
7. Start Your Own Blog
If you are doing guest posting and leveraging various social media platforms, you might wonder if blogging is still valid.
You need to think of your blog as the primary hub for all the valuable content you put out on the internet.
If you want to be a thought leader or a trusted influencer in your industry, then starting a blog will put you in the right direction.
To keep your business separate, consider starting a blog on a new domain. This way you will have more freedom to experiment with topics and angles. famify can help generate a cool blog name for your to get things started:
8. Encourage customers to become brand ambassadors
Brand ambassadors are individuals who are familiar with and enthusiastic about the goods and services you provide. They might also be happy consumers who have received excellent service from you.
These clients, by the way, are eager to share their positive experiences with their friends and followers on social media.
Millennials are more inclined to post pictures of their purchases on social media. But either I’m praising you, or I’m ranting about you.
Customers that are happy with your goods or services will tell their friends and family about it. They will tell their friends about you, which will assist in spreading brand awareness.
People nowadays do not trust brands. They think that their consumers are the most important people in the world. Other people’s positive suggestions are more likely to be taken seriously than the brand itself.
9. Make sure there are clear calls to action.
A call to action, or the reaction you want your users to take, should be included on your website.
How do you persuade them to take action? With a compelling call-to-action in place, you can.
So, in your product pages, website, and social media postings, always include a call to action. If you don’t ask for it in the first place, they won’t do anything.
More crucial, provide clear instructions and keep your readability in mind.
10. Make Data-Driven Marketing a Priority
When it comes to generating content for their audience, marketers often trust their instincts. They believe they already ‘know’ what their clients want. However, they are often incorrect.
It is critical to acquire data on what people desire since this is one of the most effective methods to fulfill them.
Let’s pretend you wish to promote your company. Do you use an ad template that has shown to be successful over time, or do you go with an ad you like? A/B testing may be used to evaluate which material works better.
Quiz marketing is also a good way to generate leads while learning more about your clients.
11. Prioritize your customers’ requirements.
It would be ideal if you could change your company to meet the demands of your clients. If you don’t do this, you risk losing your consumers and your company.
So, what are your company’s objectives? What are your clients’ objectives when they use your goods or services? These objectives should ideally be aligned to assist you in satisfying your clients.
Additionally, personalization should be used to attract and convert more clients. People are more willing to conduct business with you or buy from you if they feel your product is better customized to their requirements.
You may propose goods to your current consumers based on their purchasing habits. This is how companies like eBay and Amazon keep their consumers happy.
12. Include customer testimonials and reviews.
Most individuals desire to take as few risks as possible. You’ll need to persuade them using customer ratings and testimonials.
Your potential customers want to know what previous and current consumers of your items say about them.
Honesty is the key to dealing with reviews. If you hear unfavorable feedback, always have an open mind. Others may be distrustful of you just because you have great product reviews.
Reviews and testimonials demonstrate to your prospects that you have previously pleased many people.
13. Organize Webinars and Online Conferences
A webinar is similar to a seminar, except it takes place online. There will be a live chat session following the class where the host and participants may converse.
When conducting a webinar, keep in mind that you’re asking for 45 minutes to 2 hours of your clients’ time. You should choose a problem that your consumers have and come up with a solution.
Engage with your audience frequently to give them the impression that it is a two-way dialogue. Furthermore, while organizing a webinar, make sure you have a copy so that guests may view it again at any time.
14. Use a Countdown Timer
Creating a feeling of urgency is an excellent technique to persuade people to make a purchase. This is because it excites them and appeals to their fear of missing out.
Countdown timers are one method for implementing this strategy.
Customers are given a clear visual message that they must respond quickly using countdown clocks, especially if they don’t want to miss out on the festivities.
This informs your clients that the deal is not permanent and will expire shortly. Having these deals for a limited period is to create a sense of urgency and scarcity.
15. Launch a reversal campaign
Although marketing is designed to assist you in attracting new consumers, don’t forget about your current ones, especially if it’s been a while since they’ve made a buy.
Determine who are the inactive shoppers. Then attempt to persuade them with a compelling marketing effort. Reminding customers that they are missing out on something, such as a new range of items, is a terrific strategy.
16. Concentrate on SEO
Search engine traffic might potentially bring you, high-paying consumers.
The disadvantage of Search Engine Optimization is that ranking for competitive search queries might be difficult. We imply broad keywords and queries that many organizations want to rank for when we say “competitive search phrases.”
You’ll likely have difficulty ranking for certain search phrases in your expertise.
So, despite your rivals, how do you get leads and traffic? One method is to use long-tail keywords. Instead of ranking for a broad keyword such as “SEO tools,” try “SEO tools for e-commerce.”
The benefit of ranking for long-tail keywords is that they have a clear aim. As a result, converting a site visitor into a client is simple.
17. Launch an e-commerce application
With the proliferation of smartphones and other mobile devices, many individuals are engaging in mobile e-commerce transactions.
It’s worth noting that they’re not simply doing it on the internet. A smartphone app is preferred by 8% of respondents.
Compared to desktop sites (68%) and mobile sites (20%), mobile apps have the lowest cart abandonment rate (20%). (98 percent .)
Mobile applications are far simpler to use than mobile websites; they load faster, and individuals are more likely to purchase when they open an app.
Based on the user’s information with the app, you may offer recommendations to them. You may also send push alerts to your clients about promotions, new items, and other pertinent information.
Now it’s your turn.
Getting e-commerce consumers might be difficult, particularly if you’re a small company owner. However, implementing just one or two of the strategies on this list might significantly impact your internet company.
You’ll quickly learn which techniques will perform best for your brand if you try them out first and analyze the outcomes. Best of luck!